March of Dimes Signature Chefs
Each year the Lubbock March of Dimes holds a fundraising event called Signature Chefs. Various regional chefs are invited to present special dishes for guests to sample. The event also includes silent and live auctions.
To elevate the prestige of the event, appeal to a higher-income target audience and therefore increase individual donation and corporate sponsor amounts.
The Price Group has designed event materials since 2010, attempting to appeal to a more elite audience with more disposable income.
Since 2010, overall total contributions have more than doubled and table sales and sponsorships have nearly tripled.